Value Added Services

We will represent your company in your next new lease transaction or renewal, and provide unique value-add services such as:

  • Situation Analysis/Strategic Planning
  • Market Analysis
  • Strategic Site Selection
  • Incentives Identification and Negotiation
  • Comparative Property and Financial Analysis
  • Contract Negotiations
  • Blend and Extend Lease Renewals

Leadership Team

Tenant Real Estate Advisors stemmed from Mr. Reynoso’s recognition of Tenant’s and Buyer’s need for representation and guidance throughout the intricate commercial lease and purchase process. He is passionate about working with emerging franchise concepts and their franchisees. During his tenure at Integrity Commercial Realty he assisted Sweet & Sassy with their nationwide expansion, and was responsible for the opening of over 60 stores. Mr. Reynoso is committed to guiding his clients through the entire leasing or purchase process and will serve as a continued advisor after the transaction is consummated.

Mr. Reynoso has extensive experience representing Landlords and building owners. This gives him and his clients a unique advantage over their competitors as they are able to see both sides of the coin, and visualize a commercial real estate transaction from a Landlord's perspective. He is therefore able to identify every concession available "on the table" in a real estate transaction and pre-empt the Landlord's negotiating strategy to gain a clear competitive advantage. Furthermore, he can provide strategies and solutions that are realistic and achievable, instead of setting unrealistic expectations due to a lack of experience and understanding of how "the other side" operates and thinks.

Ruben Reynoso, President

Ruben Reynoso has been active in commercial real estate in the Dallas/Ft Worth Metropolitan Area since 2004. Mr. Reynoso spent 6 years with Integrity Commercial Realty serving as Vice President of Retail Sales & Leasing, where he personally closed more than 200 lease and sale transactions with a total consideration exceeding more than $50 million. In 2006 he was awarded the Sweet & Sassy national account and was responsible the opening of 50 stores around the country. Under Integrity Commercial Realty Ruben represented retailers under such as: Maui Wowi Coffee & Smoothies, Sweet & Sassy, Sandellas Café, It Figure's, Kidztime, Butterfly Life, and Metro PCS.


  1. David Davis, Executive Vice President of Sweet & Sassy Franchising, LLC
  2. Dr. Kevin Afkami, local dentist and investor who owns and operates several practices in DFW


  1. Ruben graduated with honors from Texas Christian University in 2002 with a Bachelors of Business Administration in International Business and a Bachelor in Spanish.


  1. Ruben is active in many industry associations, including the International Council of Shopping Centers, North Texas Association of Real Estate Professionals, and is a candidate for the coveted CCIM designation.
  2. Tenant Real Estate Advisors is also a member of the Dallas Hispanic Chamber of Commerce, Arlington Hispanic Chamber of Commerce, and Fort Worth Hispanic Chamber.

Josh Bryan, Vice President

Josh Bryan has been ingrained in the real estate industry for the better part of a decade. Since entering the business in 2007, Josh has been on both the Owner/Investor and brokerage side of the industry, awarding him a unique perspective for each transaction.


Mr. Bryan is no stranger to the real estate community. In fact, he comes from a long lineage of real estate professionals, being a generational piece of the Haggard Family, which began farming and developing land over much of North Texas over 150 years ago. Josh began his career at Fairview Farm Development Company working alongside Rodney Haggard by managing and leasing a multitude of assets valuing close to $20 million dollars. Furthermore, his sales and purchase history include retail, medical, restaurant and residential developments ranging from just $1 million up to $8 million for a single transaction.


He has worked with companies such as Hertz/ Navigation Solutions, FedEx, Toll Brothers, Golden Coral, Marriot, Keller Williams, AllState, Buffalo Wild Wings along with many others.


  1. Dixie Davis
  2. Kevin Patel - Aqua Tots
  3. Goddard Franchisee